Liaocheng Huarui Electric Business Reception Countries and Achievements at the 139th Canton Fair

I. Overview of Main Customer Countries/Regions Received

During this session of the Canton Fair, our booth received a total of 14 merchants from various countries and regions worldwide. The main customer distribution is as follows:

1. Traditional Main Markets (Stable Inquiries/Repeat Orders): Southeast Asia (Indonesia), Middle East (UAE, Saudi Arabia), Africa (Nigeria, Kenya). Customer demand is concentrated in 10kV-35kV oil-immersed/dry-type transformers, primarily used for local power grid renovation and infrastructure projects.

2. Emerging Potential Markets (High Intentions/Trial Orders): Central Asia (Kazakhstan, Uzbekistan), Latin America (Mexico, Brazil). Customers showed significantly increased interest in energy efficiency ratings (such as IE3/IE4), intelligent power distribution, and new energy supporting transformers.

3. High-End Technical Exchange Markets (Europe, Americas): Main inquiries focused on large power transformers and new energy (PV/energy storage/wind power) dedicated transformers, with attention to environmentally friendly materials, low losses, and certification standards (CE, UL, CSA, GOST，etc.).

II. Main Achievements and Outcomes

1. Deepened Market Demand Insights and Enhanced Industry Recognition: This Canton Fair provided our company with an authoritative platform for efficient communication with global professional customers. Through in-depth discussions with merchants from different countries and regions, we gained clearer and more practical insights into the latest demand trends, energy efficiency standards, and regional preferences (such as the Middle East's requirements for high-temperature environmental adaptability, and Europe's requirements for environmentally friendly materials) in the international transformer market. This valuable first-hand information will guide our company's subsequent product iteration and market positioning.

2. Cross-Industry Exchange Inspired New Opportunities and Discovered Collaborative Synergies: During the exhibition, we proactively engaged in in-depth exchanges with upstream and downstream related businesses in the exhibition area, such as electric motor and new energy charging gun manufacturers. Through cross-industry communication, we unexpectedly discovered a potential business cooperation opportunity—for example, there may be synergy space in areas such as integrated power supply solutions and built-in transformers for energy storage charging piles. This discovery provides a new perspective for breaking traditional business boundaries and exploring a "product + solution" packaged service model, becoming a significant implicit gain from this exhibition.

3. Intent Orders and Market Expansion Results: We provided 4 quotations for energy storage charging pile built-in transformers on-site and initially reached a cooperation with an electric motor company from Weifang. This also puts into practice our company's commitment to continuously pushing our own boundaries.

III. Next Step Export Targets

Based on the market feedback collected at this Canton Fair and our own capability assessment, our company's next export strategy will focus on the Americas region as the core target market. The specific objectives are as follows:

1. Market Focus: Direct major resources and efforts to North America (United States, Canada) and Latin America (Mexico, Brazil, Chile, etc.), striving to achieve that exports to the Americas account for more than 40% of the company's total export value within the next year.

2. Dual Improvement of Quality and Certification: Benchmark against Americas market access standards, comprehensively improve product design, materials, and processes to ensure product quality meets or exceeds the certification requirements of the target markets.

IV. Follow-Up Plans and Specific Actions

1. Customer Tiering to Accelerate Conversion:

For Class A high-intention customers (already requested samples/quotes): Provide customized solutions + local similar project performance evidence within 7 days, and arrange online technical clarification meetings.

For Class B potential customers (Central Asia/Latin America): Send energy efficiency comparison white papers and port-to-door logistics solutions targeted by country.

2. Technology and Certification Breakthroughs:

Optimize heat dissipation structure and protection level for the high-temperature, dusty environment of the Middle East region as a differentiated selling point.

3. Marketing and Channel Development:

Upload live-action videos and parameter sheets of this session's new transformer models on Google, the company's official website, and Made-in-China.com to continuously capture long-tail inquiries.